"Shinzenbi" contains three fundamental concepts that demonstrate universal values that are ideal to human spirits.

"Shin" (Truth) refers to the questioning of oneself regarding whether one's actions are morally right as a human being in any given situation. "Zen" (Goodness) is based on questioning oneself about whether a particular action is beneficial for others and the community as a whole within human relationships. "Bi" (Beauty) signifies a naturally formed state of balance. As the essence of mankind possesses qualities of truth and goodness, the abundance of truth and goodness creates environments that are considered beautiful.